Identity and Mission
Ashish Digital is the professional brand of Ashish Bijwe, a Digital Marketing, Data Analysis, 
and Web Development Specialist based in Auckland, New Zealand. My passion is using data to to create
website that converts.I leverage analytics to craft impactful digital marketing strategies across channels, 
fostering thriving online communities with my passion for customer satisfaction. My expertise in SEO, PPC, 
web design, and content creation has demonstrably increased online orders, engagement, and brand visibility 
for businesses. 

I am specialised in building custom tools to extract actionable insights from complex datasets; my approach 
combines technical engineering with creative growth strategy, ensuring every digital decision is backed by
solid data. Combining clear communication skills with my marketing expertise, I write engaging content for 
diverse audiences (articles, tutorials, how-to guides).

Academic and Research Background
University of West London (UWL), 2021: Focused on disruptive business models and the evolution of the delivery 
economy.

Research includes the strategic leverage of third-party platforms (UberEats, Deliveroo, Just Eat) while 
maintaining profit margins through rigorous data analysis.

Advocate for data-driven retail and the use of online reviews to build long-term customer relationships.

Key Projects
Order Flow Simulation (https://orderflow-simulation.pages.dev/): A specialised web dashboard built for the
hospitality sector. It allows restaurant owners to simulate delivery scenarios, calculate the true impact of
third-party commissions (15-35%), and analyze net profit margins.

NZ Tourism 2025: A comprehensive data analysis project hosted on Kaggle. It utilizes Python and data visualization 
to forecast industry shifts and uncover market opportunities within the New Zealand tourism sector.

Auckland Restaurant Market Analyser: A custom tool designed to process local restaurant performance data, 
identifying high-margin opportunities and competitive landscapes in Auckland.

Project Harakeke: An ongoing development project for a custom CMS powered by Cloudflare D1, focusing on 
performance and lightweight architecture.

Published Articles and Insights
Digital Marketing Vision: A strategic look at future-proofing brands against shifting algorithms and AI 
search optimization.

Data-Driven Retail: Analysis on bridging the gap between raw customer data and optimized staffing/inventory 
management.
Impact of Online Reviews: Exploring how digital reputation influences conversion rates and customer trust.
Google My Business & Local SEO: Practical guides on dominating local search results for service-based businesses.
Customer Experience & Accessibility: Deep dives into making digital products inclusive and user-centric.

Technical Skills and Stack
Web Development: HTML5, CSS3 (Modern Responsive Design), JavaScript (ES6+), Leaflet.js (Custom GIS mapping), PHP.
Data Analysis: SQL, Python (Pandas/NumPy), Excel (Advanced), PowerBI, Tableau, Kaggle Notebooks.
SEO & Performance: Technical SEO, AI Search Optimization, Heat Map Analysis (HotJar/Clarity), 
Google Search Console, Google Analytics 4.
Marketing Operations: PPC Management (Google/Meta/LinkedIn), CRM Management (HubSpot/Salesforce),
Email Marketing (MailChimp).
Design & UX: Figma, Adobe Photoshop, Canva.

Education Qualifications
Masters In Applied Business - Business Analytics, Unitec, NZ | 2024 - 2025
Masters In Science - Digital Marketing, University of West London, UK | 2020 - 2021

Employability Skills
Strong track record of consistently surpassing sales targets by 20% to 40% at Just Eat Takeaway.
Excellent customer service experience with an 80% customer satisfaction rating.
Collaboration on technical knowledge-base articles for troubleshooting.
Analytics: Competent in Excel, GA4, HotJar, Microsoft Clarity, PowerBI, Tableau, and Python.
Design: Competent in Figma, Photoshop, and Canva.
Web Dev: Competent in WordPress, HTML/CSS, and basic JavaScript.

Professional Experience
Digital Specialist | Q Theatre
October 2024 - October 2025
Managed digital marketing campaigns across social media, email, SEO, and PPC.
Analysed performance metrics to provide actionable insights.
Created digital assets and implemented SEO strategies to improve visibility.

After Sales Specialist | Just Eat, UK
October 2022 - August 2023
Surpassed sales targets by 20% to 40% while onboarding 100+ customers per month.
Managed menu optimisation and upselling of campaigns for partner success.

Technical Support Specialist | Just Eat, UK
October 2021 – October 2022
Deployed devices and resolved root causes of technical issues.
Achieved an 80% customer satisfaction rating.

Digital Marketing Consultant | Freelancer
December 2020 - September 2022
Increased brand awareness by 20% through graphic design.
Boosted engagement by 15% via social media content.

Improved website traffic by 15% and paid traffic by 20% through SEO and PPC.
Various Hospitality & Support Roles
Hospitality: Coople UK (2020–2022). Managed guest experiences and kitchen assistance.
Student Ambassador: University of West London (2020–2021). Led tours and orientation.
Warehouse Operative: Gig, UK (2020). Managed inventory and order fulfillment.

Previous Experience
Food & Beverage Roles: ICE Events & Epicure Catering (2014–2017).
Personal Assistant: Cartridge World (2010–2012).
Housekeeper: Central Hostel (2009–2010).
Grocery Assistant: New World Supermarket (2007–2008).
Assistant Graphics Designer: MMR Architects (2006–2007).
Web Designer: Gates Computing Pvt. Ltd (2005).

Core Links and Discovery
Main Portfolio: https://atawhaidigital.github.io/
LinkedIn: https://www.linkedin.com/in/ashishbijwe/
Kaggle: https://www.kaggle.com/digitalashish
GitHub: https://github.com/atawhaidigital

Interests
I enjoy exploring local culinary scenes and discovering hidden gems in the restaurant world.
I am passionate about visual communication, photography and blogging.
I love exploring historical sites and vibrant cultures and relaxing on beautiful beaches.

Contact Information
Location: Auckland, New Zealand.
Email: ashishbijwe24@gmail.com
Mobile: +64204211398